BRAND BASE
So, you've got a great idea and decide it's time to turn it into a business. Your next step is probably a business plan (we hope) followed by a business name and logo, whether you draft it yourself or engage in a marketing creative to design one for you.
These are exciting times, and you are on your way to building a start-up business! But what about a brand?
A brand is the marketing practice of creating a name and supporting elements, such as logo, fonts, colours, design, textures, messaging, channels and templates. When cohesive and consistent, these brand elements symbolise and identify the identity and purpose of a product or service from its competitors. It is what attracts your customers and creates an experience. It represents the overarching emotion your customers feel when engaging with your business.
If you are starting as a sole trader, small business or exploring a side hustle; investing your focus into developing a brand and a guideline to support during the early days of operation could be crucial to your long-term success. A brand base kit, otherwise known as a brand guideline or brand style guide, summarises everything you need to know about how your business should look, feel and represent through sales, marketing and customer experience.
Sneak peak inside a Brand Base:
We realise that marketing and its many layers can be a world of confusion as you are starting up. And after years of experience creating and building upon leading brands, I've got a pretty good understanding of the core essentials needed to maintain consistency and improve overall brand power for businesses of any size and every industry.
I call it the brand base because that's what it is. As you grow, everything you do in business should echo and connect back to this very base of branding and business. While every client is different and we work closely through discovery sessions to ensure a tailored brand base is constructed, here are the features you’ll find in every kit:
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Logos icons- how and when to use them
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Fonts - when and where to use them
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Colours and textures - colour codes, when and where to use them
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The tone of voice, brand story and tagline - defined and summarised so that anyone reading the brand base can understand your identity clearly
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Brand unique selling point (USP) - A one sentence summary that defines your brand in the market and elevates your business above competitors
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Social media and or image vision board - visualising your brand through media
Why you need a brand base:
Brand consistency is a massive moneymaker, period. Using the same branding guidelines across all of your marketing collateral, such as blog posts, social media posts, invoicing, press releases, and advertising, to name a few, can increase revenue generation, brand awareness, and customer retention.
But why and how?
The strength of consistency is from the fact that repetition promotes brand recognition. When all of your brand elements are combined, using the same brand colour scheme can significantly increase the number of consumers who recognise you.
When it comes to visual story building, we focus on getting you set with impactful designs and creative elements that keep you relevant while withstanding the test of time. We're talking about long-term brand attribution results that satisfy any boss (especially if your boss is you).
To summarise, a brand base helps:
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Consistency
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Avoid confusion
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Set a standard
Existing businesses: it's not too late. Have you seen many mismatched designs across all business assets, from product guides and menus to online platforms like social media and your website? Or perhaps you've just received a shout, but the third party has distorted your logo? A brand base is for you. It's never too late to invest in a brand base that you can share internally and externally to avoid ongoing brand distortion.
How much do brand bases cost?
Brand base kits as a standalone are essentially creating your logo, colours and tone throughout discovery sessions and translating them into a handy guideline for you to use well into the future. I charge from $2,500 depending on the scope of work and detail required to boost your branding.
To get an estimate on how much your brand base investment will cost, please reach out via the form link below.